About Okamura

We have extensive experience in retail, ecommerce and cross channel strategies. From mass merchants to specialty retail, we understand retailers and the challenges of integrating digital channels.

Our planning methodologies are proven with top 100 retailers, global brands, and cross channel retailers of all sizes. We facilitate cross-functional teams to leverage the collective experience; bringing insights from our unique, global perspective of  ecommerce and cross channel best practices, consumer and retail trends.

We believe that business strategy drives customer experience, technology, organizations and resource requirements. The business model must satisfy the customer, create competitive differentiation, and provide strong  financial returns.

We are passionate about the customer experience at every touch point and promote brand consistency across channels.

Our proprietary research and analytical tools provide data and insights; from cross channel shopping behavior to revenue forecasting and capital requirement.

Our research studies are recognized by leading industry associations:

NRF/Shop.Org sponsored industry research on the role of digital in today’s retail organization – Grounded in interviews with executives from 29 multichannel companies.


Ebeltoft Group –  Global Cross Channel Retailing Study – 17 countries, 144 retailers, assessed across 47 customer facing cross channel indicators


Our perspective is sought  domestically and Internationally:  

Tracking the evolution of the modern retail organization – Shop.org blog

A recap of the panel session from the 2013 Annual Summit on digital transformation in retail.  Senior executives from Belk, Ascena Group, REI, discuss operating silos, metrics, mobile, and more with Jim Okamura and Vicki Cantrell from Shop.org.

More Office Depot/OfficeMax e-commerce is still less than Staples’ web business  –  Internet Retailer

“Merging Office Depot and OfficeMax is expected to bring economies of scale the two companies estimate to be in the $400 million to $500 million range as they consolidate stores and product manufacturers, and trim administrative overhead. Apart from touting improved multichannel options for their customers, however, the CEOs from both companies said little about how they will approach e-commerce.

“If anything e-commerce should benefit from those kinds of scale efficiencies,” says Jim Okamura, managing partner at retail consultant Okamura Consulting LLC. “But can they contend with Staples without a major online strategy? No.” ”

The free-shipping fray makes its way to Canada – Globe  and Mail, Canada

“The realization by the retailers is that it’s (free shipping) a cost of doing business, especially if they’re competing against American brands,” said Jim Okamura of Okamura Consulting. “It’s one of those signs that the Canadian e-commerce sector is playing catch-up to the more mature U.S. marketplace.”


Jim is proud to have an International audience through global speaking events such as:

Winning in Today’s Global Market  in Singapore – March 2013

Global Ecommerce Forum in Barcelona – June 2012

Ecommerce 1:1 Forum in Monaco – March 2012


We welcome your call. Please contact us to discuss.